Truecaller is a Swedish web or internet service firm offering a cooperative worldwide telephone indexing service. Truecaller gives a dynamic, cooperative telephone catalog utilizing crowdsourcing with high information honesty. It is a free application which anybody can use over his or her cell phoe. However, many people have been questioning on how Truecaller profits or makes money from its services and above all, given the fact that it is free to download it online or via the Google Play Store.
Prior the income model of Truecaller was freemium. At first, Truecaller imported national telephone index accessible into the it’s system yet the measure of information was not adequate and the nature of information was low. Therefore, a move was made to a community oriented model where the clients are a piece of working up the substance in the administration. With clients more than 100 million; it is the greatest monster in the telephone or mobile Companies. By giving smart, significant and individual portable experience, it is profiting billions of versatile clients. The yearly income of Truecaller came to was up to $4.4M starting at 2015 and the Truecaller is focusing on 400 million US
Below are the main and Platinum ways on how Truecaller generates it’s revenue and manages to make huge profits:-
1.) Truecaller makes Money by providing Premium Services to its Users
2.) Truecaller Generates Revenue by Advertising.Some of these advertisements can be evidently seen when you launch the Truecaller app. Some of them are the pop-up ads while others are seen on the footer area of the application.
3. Truecaller charges for App installation to I-phone and Blackberry mobile phone users.
4. ‘ Truecaller Professional ’ service
Though Truecaller is a free app, for those who want to enhance their experience at the professional level, Truecaller offers ‘Truecaller Pro’ service. It is paid service of Truecaller. This service is used by many business ventures for marketing purpose.
5. Truecaller collaborates with leading mobile service providers
Truecaller collaborates with leading mobile service providers to make its next big move in earning revenues. By such association, Truecaller provides facilities to the users of its partner mobile service providers. The services include premium membership and search of some fix contacts per month.
6. Truecaller charges to access exclusive contacts
Truecaller has the largest database of phone dictionary. They contain numbers from a normal to a celebrity or you can say very exclusive contact. But they are not accessible for free. Truecaller charges a huge amount of money for sharing those contacts to its customers. This is their main business actually. The information they stored is very precious!